Essential Easter Marketing Checklist
Easter is right around the corner. So many of us in the church world spend so much time and energy making sure the Easter experience is top-notch, it can be easy to forget the essential elements of actually getting people in the doors.
This simple checklist from Healthy Church Growth can help even the most seasoned church marketer, communications director, or Executive Pastor stay on track as we lead up to the weekend where we celebrate the most important event in human history.
Invite Resources
Have you provided enough resources for your most effective marketing team (hint: that’s your congregation)? As church staff, we often forget that the things we spend 40+ hours a day thinking about only occupy a small portion of the brain space in the minds of the members of our congregation. Don’t forget to give them the tools and resources to make an Easter invite top of mind.
Hand Out Physical Invite Cards In Service
Provide Digital Invite Images
Provide Public Links To Invite/Teaser Videos
Create Sharable Posts For Social Media
Add “Invite A Friend” Options On Your Website and App.
Email Marketing
Are you effectively utilizing the hundreds, thousands, or even tens of thousands of contacts in your database or CMS? When was the last time you emailed them about your Easter services? Do you have your list segmented to send custom messages to different groups of people? The Gospel message of Easter is too important to keep quiet. It’s time to get your e-invites in order!
Segment Your Database (Regular Attendees, Infrequent Attendees, Past Attendees, Other Contacts, etc.)
Send Invite Resources to Members/Regular Attendees
Send Reminders to Infrequent Attendees
Send Invitations to Past Attendees and Other Contacts
Email Weekly (At A Minimum) In The 4-6 Weeks Leading Up To Easter
Direct Mail
I know what some of you are saying, “direct mail is dead!” well, that’s what the Disciples thought about Jesus on Easter morning, and we all know how that turned out. But, all joking aside, direct mail is a great way to ensure your message is getting in front of people in your communities. You can use direct mail to get invite resources in the hands of your regular attendees, as well as provide a visual reminder for infrequent attendees and others who may just put your mailer on their fridge.
Send Invite Resources to Members/Regular Attendees
Send Reminders to Infrequent Attendees
Send Invitations to Past Attendees and Other Contacts
Google Search Ads
There are over 3.5 BILLION Google searches a day. Right now, there are families in your neighborhood googling “Easter Services near me,” will your church show up in the results? The answer to that question will play a large part in determining whether or not they check out your church this Easter weekend. So it’s time to get people to your website to make sure your Easter services are packed.
Set-Up & Update Google My Business Account
Pick Your Keywords
Set Your Keyword Match Types
Set Your Landing Pages
Decide Which Devices To Show Up On
Write Your Ads
Connect Your Account To Google Analytics
A/B Test Ads
Monitor And Adjust As Needed
It can be tempting to leave this one out, but the reality is 83% of Americans search for a business or organization on Google before ever stepping into a physical building for the first time.
The reality is: you can’t afford NOT to run ads for Easter.
Right now, we’re offering a new, affordable ad management package so you can focus on production for the services while we make sure your neighbors can find you online. If the Google search checklist above makes your head spin, schedule a free discovery call today. We handle all the setup, execution, monitoring, and reporting. With click-through rates upwards of 12x the industry standard, all you need to do is follow up with families.
Getting More People in Your Doors This Easter is Simple:
Don’t wait - Ads need to be placed by March 27th for the most impact!
Schedule your free discovery call to see how you can have the BEST Easter ever with Google search ads from Healthy Church Growth
The team at Healthy Church Growth combines 100+ years of experience as worship leaders, marketing and communications directors, media buyers, published authors, and lead creative pastors for churches of 3,500-19,000+.
We’ve sat in your seat, we serve on Sundays, and we help businesses and churches reach more people with the right Google ads every day. Schedule your free discovery call today.