Multi-Sensory Marketing in the Church.

Multi-Sensory Marketing in the Church. We have Kelli Ogboke, from Cokobo, who is an international designer that has recently overseen the design for a fast-growing church of 15,000. She’ll explain how to awaken visitors’ five senses, and why that is important.

On Instagram: @KelliOgboke


Transcriptions:

Justin Price
Tell me a little bit about how you become an international designer and and now are also helping your home church for the last few years you have been helping oversee design campuses for a really fast growing Church of 15,000. And you are now somehow seeing everything that goes through into the building goes across your desk, what has that progression kind of been like and give us a little bit of insight to what is going on there.

All right, we’re here with Kelly on bouquet. From Cokobo Design. Kelly is a designer who is designed internationally in Milan in Paris in London, in Ireland. You’ve done education spaces, residential, commercial. You name it, you have done it. Kelly, welcome to the healthy church growth podcast. I’m so excited to have you this morning.

Kelli Ogboke
So yes, so several years ago, my husband, I moved back to Florida and we found a church that we’d found online. And we were excited to go. And within the first year of being there, there was an announcement that a new campus was going to be built out. And it was the first kind of extension campus of our home church. And they were announcing it and I, for whatever reason, decided to go up to our pastor and say, Hey, this is what I do for a living, I’d love to help somehow. And so I got invited on to kind of a board like a committee to help oversee the process. And it’s very excited to do that. And one thing led to another and ended up becoming the interior designer for the remainder of our six campuses that have grown almost one a year for the last six years. So insane. Yeah. And each one has grown into its own, you know, its own thing and has developed into more and more responsibility. For me, and they’ve been, you know, a great, it’s, it’s my, it’s kind of like I’m my own client in the sense that I get to design for the church that I’m part of. And so it’s an it’s a, it’s an interesting experience, and it’s a humbling and an honor to do.

Justin Price
So. That’s so cool. You know, I think about being a young creative at a church. And so many of us as pastors, you know, we picked out the furniture in the lobby and the paint we were responsible for the especially the more creative pastoral staff was given the you know, it was either the pastor’s wives or the creative staff that was given the, the objective of designing the interior space and when I found out that you were, as a you know, as a firm were responsible for this massive undertaking in and also have dissolved some of the most beautiful church spaces I’ve ever seen. It kind of was like my mind was blown a little bit that it was even happening that there was like the opportunity out there for churches to be designed at that level. But it’s not expensive design. It’s not It’s not like you just like spend a ton of money on really expensive finishes and things like that, like you use the same materials most everybody else does usually inexpensive tiles and Formica in bathrooms and things like that, just like, like the rest of us. But yours looks so much better. So so I would love it. If we could unpack a little bit about what goes into that and hopefully maybe inspire some of the pastors who who one couldn’t afford to hire kokubo the way that your home church has been able to afford with their incredible growth, but maybe even just to get the conversations going for them. Most of them right now, if they’re listening in the next few months, they’re there may be in a position where they’re building a shut down due to COVID. And they actually have some time where they could paint, they could do some things to kind of clean up their experience. We know, the majority of the churches are, you know, hundred to 250 people. And I thought it’d be really, really cool to just talk to somebody who is doing it at the highest level and has done at the highest level. What, what is one thing you know, I know it’d be really easy for us to talk for eight hours. But what what is one thing that you feel like you could kind of get into and dig into a little bit to help people start to think about how you tackle a campus or a building project or any you know, what’s a core design principle that you can unpack, I think for for our pastoral staff, they could kind of take in as a principal.

Kelli Ogboke
Okay. So I guess the first thing I would want to kind of the first myth to dispel would be that a good design has to be, you know, super wow factor that there has to be expensive materials that there has to have all these digital things that you know, that it’s gonna cost a lot of money to be well designed. So the first thing would be to redefine your definition of a well designed church, right? So if we’re just, we’re just talking about church, this goes across the board and other spaces, is does the experience that you want. We’re going to just from a visitor perspective, we’ll talk about a visitor perspective. So how do you want that person to experience your building and your space and the good the definition of good design is does it achieve that experience? So it’s not does it have you know, all the fancy frills and, and designer things
Which there’s nothing wrong with but that is not that does not define it. So, you know, the first thing I would say is to go to your kind of your core values of what you want that experience to be, you want it to be, you know, most people would say they want it to be welcoming, that there’s this warm comfort that you can come in and you feel like you can let your guard down that you can enjoy yourself that you can just kind of just go in and experience
ultimately, you know, leading to an experience with God. Right. So breaking down barriers to that. So if you if you were to say that that is our, that’s our core experience value, right? So how do we assess our current situation? based off of that as your metric, right? So if you start as you enter the property, right, so if it’s like, we’re going for that consistent, meeting, that value of feeling welcome, nurtured, warm, comforting, right. So as you’re entering the property, you know, you would walk through this kind of process of
Evaluating which is a good thing to do now, right, especially kind of rethinking, as people are opening up churches again and
is coming into the property that there’s clear signage rights, we talked about clear signage, to let you know where you are and how you need to get where you’re going. And nice tip is like just making sure that the landscaping is manicured there that it doesn’t have to be, you know, mature landscaping, it can just, it can be young plants that are put there with some mulch and very simple through your parking and your Wayfinding and availability. And then as someone is coming into the lobby, that
that what their experience is, is consistent, right? So we want to look at,
you know, how you’re experiencing it from you know, your five senses, right? So you’ve got like, you know, the the look and the feel and the sound and you know, down even to the taste and the smell of coffee, you know, so
I guess the big thing that I would, I would want to say is to look at the consistency
So
there’s a lot of value in probably even starting with removing things, right. So if you have, you know, walking into the lobby and you’ve kind of got some mismatched furniture or some of the artwork feels a little dated, or it’s kind of several different styles kind of going on, it would probably be more valuable to remove that versus necessarily trying to add more things. So people maybe feel like they can’t get rid of it unless they replace it. I don’t have the budget to replace that. Okay, where is so and so gonna sit every Sunday morning if we think back, right, right. Okay, so a good example would be you know, just like it let’s say there’s an older light not my older piece of artwork on the wall. Yeah, right. Maybe it’s a little faded. It’s you know, it’s a
landscape. See
You know and it is just kind of a dated piece right? So you’re like okay, well if I take that down that wall is gonna be blank and it’ll feel kind of sterile, right? But one thing that can be done is you know take that down and maybe printing graphics right so it could it could be you know, a branding thing it could be a core values thing it could be just sciences Welcome home.
It could be something you know that that is a graphic piece you know, it can be printed
fairly inexpensively through like a quick signs printer, right. And basically any any like signed printer can do a large format print for under $10 a square foot, a couple hundred dollars could fill an art space with a branded piece. Rather than you having to go out and spend an expensive or buy an expensive piece of art that was like really inspiring. The like a type otter fee type thing that you did yourself in Photoshop could
totally be printed even for as little as like a couple dollars a square foot if it was like a black and white, right water, right and then put in an Ikea frame 20 bucks, like a big post the biggest IKEA frame you can get, right and even, you know, certain, you know, printing companies can do it on, you know, on a substrate of like Gator board or something that has a thickness that wouldn’t necessarily even need to be framed. Because one of the things with artwork is like the size and the scale, you know, it’s like, you know, when you put larger art on the walls, it just has a better presence than smaller pieces. And, you know,
that’s a very inexpensive way to do it is to have something printed from assigned printer, you know, either like you said, printing it, you know, on almost kind of plotter paper and putting it in in large, basic frames or putting it on a substrate that you know can be printed on to, you know, a thicker material that can create an art piece. So in that scenario, let’s say you’ve got a yellow wall and it’s got a Thomas kincade on it.
You know maybe you reconsider the paint color and you put a large graphic print up there and you’ve completely changed the look right for a couple hundred bucks for a couple hundred bucks. So
you know that’s I guess that’s where we come into maybe it’s it’s removing some things not necessarily just adding more stuff to a space so than with with furniture you know perhaps you cannot afford to change out all your furniture and you need a certain amount of seats and it would be awkward to remove all that furniture. If things can be refinished in a ways maybe some the wood tones or metal tins could be painted. Right so maybe they can all become consistent. Is it okay to have blank walls? It is okay to have some blank walls right? You do not need to fill every well not every wall needs a theme. What am I just painting my brand colors on the wall? right so let’s say about paint. So one thing
when it comes down to consistency across the board, right is that to come?
Come up with a, a paint palette of probably three to four colors that are complementary to your brand colors. So really popular for church brands to be blue. Right? So the looking at colors that are complimentary to blue, right, so it could be a lot of neutrals, you know, grays,
gracious,
you know, but not necessarily painting your paint colors to match your brand. Right there is there is room and space for small percentage of accent walls or accent areas to be in your brain colors. But it would be something I see where people can get stuck in. They think that okay, if I, if I’m branding my space to my church logo and brands that I need that same blue or red or whatever it is to be on the wall and that’s not necessarily true. It’s actually better to just be a nice backdrop to your brand colors and being complimentary. So think more bright
neutral colors that will work well with your with your brand. Mm hmm. And then, you know, when we just talked about like the large artwork and being more of like a graphic that it just creates a nice backdrop to that and let that be where your pops of color and things come in. what’s the what’s the percentage rule if like, Where do I know I’ve got I’m using too much brand color, what’s the break? I would not do more than 10%. So somewhere around five, so shoot for five shoot.
I mean, that’s all it’s all relative to right. So it also just, it’s a scale thing, right? So if you have, you know, a huge lobby space, there would be opportunity for more
of that pop of color just out of scale. Right so that I guess it’s so what would flow with the percentages.
But you know, smaller spaces, a little small accent goes a long way.
What about like the when you’re talking about paint

Justin Price
What about the whole idea of like different spaces? You’re talking about things being consistent? But what about like doesn’t the kids the area need to be a totally different vibe so they think it’s special and the youth space need to be totally different and weird and crazy. So they think it’s a destination. How do you how do you marry consistency with all these different age groups and sections of the building? Do you have any tips for for that or thinking through that?

Kelli Ogboke
I mean, there’s no reason that it can’t feel different, it should feel different, right? But so there is a there is a balance from you know, consistency across the board, right. So for example, that might look like similar.
Similar paint color schemes going throughout with its own flair thrown in. So in the kids area, you may still have
your basic color schemes on walls the same but you’re throwing in
either
Graphic are or, you know, doing like mural type things that can bring in the colors to kind of theme the area without completely abandoning the consistency that is coming through other parts.

Justin Price
Cool

Kelli Ogboke
If that makes sense.

Justin Price
Yeah. So that your neutral should tie any of those rays all together, right? It should work with those.

Kelli Ogboke
So yes, so in your three to four color palette of paint colors through your whole space that would be consistent. Some of those should be able to easily go into all of the areas as a backdrop to whatever maybe theming your space.

Justin Price
So talk a little bit I think it’s hard for us to get our heads around that, you know, because there’s typically like, each ministry department gets to control how their space feels, you know, and so if we’re talking to a worship pastor right now, he may feel like really, really insecure about trying to tell the children’s pastor
how they should change those
that are currently flanking the entrance to the children’s wing right? What? Do you have any, any, like just any helper helpful tips or thoughts that could help make that conversation go easier? What How do you handle this? I mean, this is like a real thing. I didn’t prep you with this question. But how do you handle you know, talking, taking design sense to somebody who isn’t a designer but is passionate about their area of ministry, and thinks that that passion should should flow into design decisions.

Kelli Ogboke
Now, I don’t know my first answer. I don’t know if it’s applicable across the board, but I’ll just go ahead and say it so the, the thing that would be the most helpful in this situation is that there is a global meeting of, hey, all of your department heads commander standing that the church, you know, we all know we need to
update our look.

So I think Yeah, no, I mean, because if you do come in, and you say, okay, we need to change that because it’s, it’s not vibing with the rest that I don’t, I don’t think that that is as effective as a global buy in of, okay. So we may not have the budget to redo everything and buy new furniture, and I mean, even painting a whole building is expensive, you know. So looking at like a phased, a phase situation, but getting that buy in of like, this is where we want to be. And this is some ideas of how we can do that and creating the consistency, but allowing room for, you know, personality of those spaces, right? There’s no reason I think, you know, I’ve definitely made this mistake before where I think okay, I’m just so about getting this consistent feel that you could almost make those spaces too sterile, right? And then once they’re done, it’s like okay, everything is great, right? It’s very consistent, but now it’s very boring, right? And so having them then kind of come back in and add that flair and that fun and you know, so I don’t think that the idea is to take away all the bright colors or to take away all the things but to rethink maybe it doesn’t need to be primary colors red, blue and yellow don’t need to flank everything but maybe, you know,
maybe there’s room for going more muted more jewel tones, more pastels, maybe like just depending on the space that we could take it from looking like a stereotypical primary school to you know, more of
just elevating the design the graphic in that way. I like that. So if we want to get on board with consistency, we should get all the stakeholders in the room and agree first. Well, yeah, just say you know, like, Okay, this is where we want to go as a church and whole and
and have a conversation about
how we could achieve that across the board in different departments. And then there’s buy in I’m also just getting ideas from people, right? So it’s like, you know, I can definitely come in with preconceived ideas about how a space should look and come into, okay, this is we’re going to do but that may not necessarily totally vibe with, you know, the department head, right? Because they have, you know, he she has a different experience of how, how the kids interact, how the parents interact, and you know, what I think may look really good, may not function as well, right? So it’s just that conversation of, you know, like, let’s talk that out, let’s get the buy in. I mean, I’m, I have to do the same, you know, from going into redesign, a campuses children’s area, you know, I, I have to get the pie and just like, you know, any pastor that you were saying that might be looking at like a worship pastor, and he’s like, Oh, I really want to change this, for overall feel the same similar process, you know, going in and getting the Bible
And the ownership and then the collaboration.

Justin Price
I think sometimes we, as creatives get excited about something like that, or if somehow we get permission from the elders or from the staff, you know, from, or a senior pastor to, like, help make it better. We missed that by in part, I’m at least when I was younger. I struggled with that a lot. And I think I probably stepped on a lot of toes that way. And I think that’s a really super, super valuable tip. super important. The other thing too, that you said, you kind of breeze through this, and I wonder if you’d unpack it a little bit. But when you’re creative, and you’re trying to do something, you usually do things to make people notice it. Mm hmm. And you were like, it doesn’t have to be opulent. It doesn’t have to have this, like not everything has to have this wow factor. In fact, that’s really a secondary to getting rid of obstacles first. So in talking about consistency, you are actually easing the experience you are unifying it. You’re simplifying it, you’re getting rid of things. And I think that’s tough because like, how do you walk in especially cuz you get paid a lot of money to do some like big commercial things.
And you literally walk in and like, take things away.
You know, you’re simplifying things. And it’s like every bathroom has the same stone, why did we pay a designer to pick one material for every bathroom in one paint color? You know, a lot of times, the building has been built over phases. And so you’re saying, rather than necessarily just picking one of those bathrooms and trying to upgrade it, like maybe the most public bathroom and just try and upgrade that and spend all of your budget there. Instead, like spread your budget to try to bring everything to a more consistent thing that that’s more valuable than one while bathroom? right consistency is going to be king in minimalizing. The bad is greater than creating the wall moment. That’s kind of a bit
idea for me to get my head around. You’re simplifying it, you’re getting rid of things. And I think that’s tough because like, how do you walk in especially cuz you get paid a lot of money to do some like big commercial things.
And you literally walk in and like, take things away.
You know, you’re simplifying things. And it’s like every bathroom has the same stone, why did we pay a designer to pick one material for every bathroom in one paint color? You know, a lot of times, the building has been built over phases. And so you’re saying, rather than necessarily just picking one of those bathrooms and trying to upgrade it, like maybe the most public bathroom and just try and upgrade that and spend all of your budget there. Instead, like spread your budget to try to bring everything to a more consistent thing that that’s more valuable than one while bathroom? right consistency is going to be king in minimalizing. The bad is greater than creating the wall moment. That’s kind of a bit
idea for me to get my head around.

Kelli Ogboke
Right? You gotta think about taking the obstacles away. Right? So if you’re making a clear path towards, you know, any direction, right, so there could be things that could help you get there. But there’s, I find, especially when you’re talking about smaller budgets, that removing the obstacles actually has a little bit more impact, right, of course, you’re going to put things back we can’t just empty room entirely.
But it’s kind of a less is more but removing the things that kind of take away from the upgraded, updating, feel, right. So there was a trend of putting, you know, script words vinyl stick ons, right to walls, right. And it could be a, it could be a scripture, it could be thing and there’s there’s space for that, right? There’s we’re applications, but I’m just letting people know, it might be I don’t know, but
there can be well when you know
You can put vinyl wording on walls in a nice way it should be done by a graphic designer so that your scale and proportion is correct. And you know, so that it it’s not fatiguing to your eye. Right? So when you look at it doesn’t kind of just feel I don’t know if it’s my eyes, but that, that that was a trend right so that was a trend for a while people putting up kind of, you know, stickers, kind of graphics like that. Now that I would say would be probably an obstacle to the updating of a look right?
taking that away, you know, fake flowers, things like that, that could start to feel dated. Now fake succulents maybe not as much right you know, there’s that isn’t a trend right now that can kind of feel a little bit more updated, but you know, kind of like fake silk flowers and graphics on the walls and stuff, those types of things to be taken out. Instantly kind of can freshen right versus just adding more things to it. Love it.
That makes sense.

Justin Price
We’ll keep walking us through this experience here. So we’re taking a path of consistency with Kelly from the door. We’re talking about the lobby, and you have kind of also really kind of jumped into this concept of consistency philosophically saying that that is the number one greatest thing we can fight for. If we’re, if we’re going to try to help the design of our church building, right, is to bring it consistent, and more neutralize the backgrounds and eliminate the obstacles. We covered the main thoughts. Yes, okay. Yes. You said walk through like a visitor. Try to get rid of everything. If you don’t have any budget, you can at least get rid of anything that is a major distraction

Kelli Ogboke
Right If it’s not going to aligning with the overall feel that you want, right? So it’s like don’t be afraid to remove some things that feel contrary
To the look, you’re going for love that. So one thing in a lobby, you know, we talked about like the five senses, right? So the one thing that it’s like, I like to compare thinking about a design and a feel for a lobby, if you don’t know where to start, right, you’re like, Okay, we’re going to do something, maybe we take everything out of our lobby, and we’re kind of starting from, you know, where do we look for inspiration? And I think smaller churches can get, you know, kind of stuck in looking at large church inspiration, right? So you kind of look up these larger churches more, you know, well known. And they’ve got these fabulous lobbies with enormous high glass wall ceilings and big LCD, LCD screens, and there’s all sorts of stuff going on. And kind of think that that equals, you know, a good church design.
And thinking about the scale, they’re right to the scale that they have is much different than a small church. And so let’s just not even look there, right? So let’s just throw that out. Right. So let’s look at maybe hotel law.
And a small, you know, kind of boutique type feeling of walking into hotel lobby and experiencing hospitality in that way. Because hotels spend a lot of money in designing their spaces to be welcoming to make you feel at home, all the things that we want to feel when we walk into church. That’s great. So when we talk about, you know, where you get information where you get help to where you get coffee, right, so in some churches, you’re able to set up, you know, service of coffee, where there’s somebody with like a coffee bar, and it’s similar to a coffee bar experience where you walk up and you order and you get a coffee, and maybe there’s an espresso machine. And so there’s a whole design, but that that’s not an inexpensive endeavor, right? If you don’t already have that set up to try to do that is probably cost prohibitive. So looking at a self service station, but not just slapping, you know, some crafts and a plate of doughnuts on a folding table, right? So looking at it like how that’s displayed, right? So
You know, again, going back to hotels and how they do their self service coffee areas, you know, those items that they have that you know, organize your condiments and you know, your cups and things like that they’re not expensive, and they’re not exclusive to hotels that can be bought on Amazon, how you display food, if you’re doing coffees leave for doing donuts and things like that, or pastries or things, look at, you know, maybe acrylic
displays that kind of protect the foods foods isn’t just kind of sitting out, right, but it has a nice display and it’s just not just thrown on paper plate or you know, just those little things, those touch points or you know, low budget things when you think about the impact that they have. So if you’re not doing any coffee or at all right, so that is something to consider maybe bringing that in as there’s a smell, there’s the taste, right? So those are things you’re experiencing, and then what you’re touching in order to get that so if you are self serving that like how
you’re interacting with that experience
is a great way
to welcome people, right? So it’s like there’s a welcoming aspect of coffee in general. There’s a welcoming, comforting things that people know how to interact with coffee. Right? So it’s like I, you know, when someone’s never been to a church or they’re not comfortable church, they most likely have been in a coffee shop before they know how to operate themselves, right? Go in and get a coffee sit down, right? Like, that is something that’s like, comfortable to know that process. So giving that as an option, either, maybe they don’t make it into the sanctuary. Maybe they just sit in the lobby. So there’s that there’s this option to do that and operate as like maybe a phase one of their experience. Because that’s a that’s a already known experience of what to do. Right. So that’s one thing that can be a barrier is not knowing how to interact with a church environment if you are completely new to church.

Justin Price
Yeah. I love that. What’s something else in the, in this experience you had mentioned earlier about lighting? Mm hmm. What can we do for lighting to make this experience consistent and good?

Kelli Ogboke
So lighting is a whole. There’s so much to it. Right? So one thing that, you know, just picturing kind of like a smaller church, existing building, where there, you know, there isn’t an opportunity to change all the lighting, most likely there’s overhead lighting, most likely, it’s fluorescent, and very just kind of basic overall, and could be kind of harsh, right? So
there are lots of things in that right. So a lot of times the fluorescent lights would be, they might have bulbs that are different color temperatures in them. So when you look up you see like there’s bluer funds. There’s purple ones, there’s kind of more orange and yellow ones. So first thing is like making sure that you have a consistent color temperature, right. So that’s your kelvins. Right? So that’s, you know,
looking at consistent color, temperature
And then considering maybe if you have over if you’ve just got this one you know switch and everything turns on and it’s all very bright, maybe look at you know disabling taking the bulbs out of some of them and then bringing back accent lighting so that can be floor lamps, table lamps, even, you know
while washing lamps a lot of things that do
in like AV indirect lighting you know, kind of just like shine up the wall for a little bit of a different effect.
As a way to kind of not have every you have different levels of lighting in a room, right so you have just adds a little bit more warmth
in small group kind of gathering areas you may even consider not using any overhead lighting and just using lamps around just a little bit more cozy warm.
Home like feel.

I think there

Justin Price
A designer like you who does use Milan and Paris spaces, do you only use Italian lamps or where where does someone like you furnish a Bible study room with table floor lamps?

Kelli Ogboke
I definitely even in our larger budget projects I don’t think I’m spending terribly too much money on floor lamps and things just looking for something simple.

Justin Price
Where what’s your go to for a small Where could somebody go to to pick from the same stuff that you’re picking from?

Kelli Ogboke
I mean, online, there’s
target and target. do I use? Um, yeah, no, I haven’t used target. I have used IKEA. I mean,
I, okay. There are great brands, your clients know that you
um,
there there are great brands online even, you know,
do I don’t know if I’m endorsing any any
Any company’s online right now? Um,
I think there there is, there’s a lot of opportunity for something
shopping online and you know, you could get a floor lamp, a simple floor lamp under 100 bucks, right? And, you know, adding a handful of them throughout the space can, you know you’re doing it’s doing three things it’s uploading, it’s downloading and it’s doing diffuse at the side, right so it’s like, you know, just a basic drum shade on a pole, right? Like it’s, there’s not a lot to it, maybe it’s a tripod base or something like that, which is it’s just, it’s, it’s creating a glow up down and kind of a diffused glow around. So that in itself is creating three levels of light. And then if you’re taking
some of your overhead out and placing that in an area now, you’ve got four levels of light, so
it’s just creating a little bit of depth in a lighting design that you can play around with right you think about it at your house.
Like if you turn you know, only a couple lights on through the house at night, there’s kind of a mood, right? You know, so you can adjust the mood versus turning all your lights on at night and everything’s just bright and whatever.
One thing you’ve asked me a lot about is the color temperature like what’s like the golden color temperature right? So the most kind of neutral somewhere around like 3500 and so your daylight is like in the 6000s. Right? So that’s that real blue light from you know, fluorescence and things like that. I would probably stay away from that.
Because then some of your decorative fixtures might be doing kind of an incandescent which is more like 2500 2700 so that’s that warm yellow II orangey glow of like candle light, which in you know, certain light fixtures is very appealing, but when you put it next to a 6000 Kelvin light that’s very blue, it feels you know, creates that eye fatigue, right because you’re like eyes are trying to adjust between like this
candlelight and sunlight at the same time, that’s actually happening. Most people don’t realize they’re having that it does feel uncomfortable, right? I mean, you’re not walking and go, Oh, my eyes are so fatigued, it’s just you kind of don’t, it feels like inconsistent because when would you be in the sun and have a candle light at the same time? Right? You know, so you’re kind of creating this artificial experience that’s not
a real, you know, it’s not comforting, it doesn’t feel natural, right. So if you had overhead lighting at like 33,000, or 3500, and an incandescent light, it’s not going to compete as much.

Justin Price
I love that. So practical tip, change all of your overhead lighting to 3000 to 3500 K, or at least bring it consistent. Right? And if you can’t do that, at least make it as make it all consistent. But but maybe discourage people from doing 6000 right. I mean, most probably aren’t doing the new blue LED is like actually a cool thing.
Huh, but I think it can feel really cold. Well, especially in a church. Well there is application for it just like there’s anything application for a writer.
But you also have to realize that the color temperature of your light changes the paint color experience, right? So some of your, some of your finishes can change color and wash out.
And doing that, right or if you have, you know, maybe like you have these, this yellow carpet that you don’t have a budget to change it. And then you know, depending on the lighting, the color temperature, maybe there is a value to washing out that yellow a little bit. But if you went too warm, you would almost highlight it and make it more yellow is what I’m saying. So there is there is no

yellow carpet, maybe Maybe you could get away with a 42

Kelli Ogboke
Right. So I guess I just say that only to say that there isn’t just this one thing that you can just throw across board and say that that’s going to work across the board. Because obviously, there’s context.

Justin Price
I feel like you could literally take all of these points and break them for an hour. I mean, just thinking about lighting design for public spaces, there’s a lot to it. You You mentioned creating a mood. You’ve told me before about pattern and drama and having breakup of light, it shouldn’t just all be like, even light across the whole entire room. You want to create different pockets and everything. So I, I think we definitely should come back and talk about experiential lighting. We like I think in the production world, creatives, always, you know, think about lighting, and we put a lot of time into church about how we light a stage. And maybe we think some of us think a little bit more about how you light the auditorium. But we hardly ever think about how we like the bathroom in the hallway to the bathroom in the entrance and the lobby. So that’s really Got a little bit of an eye opener there. I think we should definitely come back and circle back online because I think you’ve got a lot what is the last thing that you want to cover in your Quick Tips walkthrough for consistency. This is so good.

Kelli Ogboke
Um, so my last thing would probably not even really be a design change or update, it will be more experiential, and there’s kind of really no excuse for this one. So it’s the cleanliness, you know, the experience of the bathroom, you know, it’s very similar to how you experience at a restaurant, you know, the restaurant could be great, but then you go in the bathroom, and if it’s, if it’s off putting, it’s it can ruin a whole experience. So, you know, cleanliness and looking at smell. But then you know how people also interact with, you know, picture a visitor coming in, they’ve gotten their coffee, maybe they’re a little self conscious of coffee breath or something like that. So offering you know, there’s mouthwash
stations. There’s just myths, just involvements right very simple, very inexpensive, but it is another level of hospitality and offering amenities right so you know there’s you know, for a long time you’ve gone into bathrooms and certain restaurants and things and you’ll have like, you know, you don’t need a tray of colognes or anything like that, you know, like that. Not that type of amenity basket, but something that just offers a little bit of just give somebody another level of comfort that they feel more comfortable lingering, talking to people